bauma 2019: LiuGong & Dressta

LiuGong is Listening. – 13 April 2019
 

April 8, 2019 – Munich, Germany – bauma represents a unique opportunity for manufacturers to showcase their full line of products and services to a global audience. Predictably, in this highly charged exhibition environment, “shouting the loudest” has become the primary communications method. However, LiuGong and Dressta aim to take a radically different approach to bauma in 2019.

LiuGong and Dressta’s approach is focussed on creating a booth where customer feedback, dialogue and collaboration take centre stage. They will showcase a twenty machine line up of tough equipment designed for the world’s toughest conditions. This line-up clearly demonstrates the company’s capability to deliver machines for every major application; mining, quarry and aggregate, demolition, material handling, utilities, landscaping, road and highway and agriculture. Nine new models will be making their bauma debut and have been inspired by close collaboration with customers. They include new; wheel loaders, excavators, the Red Dot Award winning motor grader, a forklift and two new dozers from Dressta. “Our design DNA,” commented Gary Major, Director of Industrial Design, “is genuinely driven by the voice of the customer. I believe customers and visitors at bauma will recognise their input and I’m keen to hear and see their reactions to our new LiuGong and Dressta machines.”

Instead of applying the usual marketing argumentation to the booth, LiuGong and Dressta’s principal communication aim is to generate real customer feedback for their products and services – live. According to Chairman of LiuGong Europe and Dressta, Howard Dale, “Nothing is off limits. We genuinely want to know what customers like, what they don’t like and where they see the gaps in the market for products and services.” The company’s approach is to take its bauma booth beyond a sales and corporate platform and create a valuable learning experience. Dale explains, “As a company, we try to be extremely close to customers. In our day-to-day work we run customer clinics and dialogues, which are immensely valuable to our design process. We have a strong ambition to go “beyond equipment” but, if we just use bauma to talk about today’s products and services, then we have missed a massive opportunity. Where else,” he asks,” can you hope to find such a diverse and knowledgeable audience in one location?”

LiuGong and Dressta’s plan for bauma is ambitious, so what can we expect from the exhibition booth?

The nerve centre of the booth will be an interactive “Listening Lab” where guests can freely post their thoughts on some big industry trends. The interaction carries on to the new model display machines too. Each of these new machines will feature demos hosted by designers, engineers and customers, broadcast live across the booth and live on social media. There will also be a listening corner where visitors will be asked to give input on the next generation wheel loader project. “There is a story of customer collaboration behind the development of every one of our machines,” said Dale, “our message is that we are listening, and we are committed to working with customers to make their business better.”

The new 909ECR excavator is a perfect example of this customer centric-approach. “Our UK plant hire customers asked us for a compact radius machine which would fill the gap in their rapidly growing market. The desire for greater operational stability and an improved tool handling capability were consistently voiced by our customer panels and in operator feedback sessions,” confirmed Dale. “With the new 909ECR we’ve proved that we’ve listened, acted and delivered.” The LiuGong Development Process (LDP) which involves customers at every stage has created a machine which is tailored for the plant hire segment and will excel in inner-city and road applications.

Significant highlights in LiuGong’s offering also includes the new 950E high-reach heavy demolition excavator . Extensive customer consultation and close collaboration with partners such as Kocurek UK, have resulted in a machine which, in Dale’s opinion, “the demolition industry would design for itself.” The fact that a growing number of customers have already placed repeat orders further underlines this belief. Positive customer feedback focuses on the machine’s improved stability and stronger 30m boom which allows the 950E to punch well above its weight. Greater break-out force and the ability to handle heavy weight attachments ensures that the 950E gets the job done faster.

Also making its debut is the new, Red Dot Award-winning 4180D motor grader. A completely new machine the 4180D is the embodiment of LiuGong’s design DNA. The UK based design team worked in close co-operation with customers and operators to rethink the traditional grader. According to Major, “visibility, operator comfort and ergonomics were quickly identified as the key areas of focus along with tool articulation and maneuverability.” The resulting machine boasts 324° panoramic visibility owing to a newly designed 5 post cab with a single C-pillar, a completely new cab interior which sets the benchmark for comfort and efficiency. New impact-resistant materials have also been introduced to provide better weight distribution and increased recyclability. In addition, access for routine maintenance has also been improved to reduce downtime.

For Dressta, customer collaboration is also engrained in the company’s product DNA. The new TD25 crawler dozer is a perfect example of listening in action. The UK industrial design team conducted exhaustive customer research into the operator’s world before designing the new TD25. Visibility, comfort and safety were highlighted as key focus areas. “The operator feedback was invaluable in helping us reassess the crawler dozer as a working tool,” remarked Major. Visibility and safety have been greatly improved with 30% more glass in the cab and the inclusion of rear cameras. The operator environment has been radically improved within the pressurized cab. Special attention has been focused on the operational ergonomics to improve ergonomics and reduce operator fatigue. Improvements in the suspension and hydraulics further improve the operator experience by reducing noise and vibration.

Some commentators might see LiuGong and Dressta’s communication approach at bauma as high risk, after all, in this highly stage-managed arena, they are effectively opening themselves up to criticism. Dale, however, is bullish “There is a lot of marketing hype at events like bauma, with manufacturers making claims and counter claims about what their products will do. I think we, as a company, have moved on from all of that. Our business is pretty simple – it’s about giving customers what they really need. Open dialogue is absolutely crucial to this so I’m looking forward to getting those conversations started and see where they take us.”

bauma 2019: LiuGong & Dressta

Nine NEW models join LiuGong’s 20 machine line up, covering every major application. – 13 April 2019
 

April 8, 2019 – Munich, Germany – LiuGong and Dressta will showcase a 20- machine line up of tough equipment designed for the world’s toughest conditions. This line-up clearly demonstrates the company’s capability to deliver machines for every major application; mining, quarry and aggregate, demolition, material handling, utilities, landscaping, road and highway and agriculture. The nine new models making their bauma debut have been inspired by close collaboration with customers. They include new; wheel loaders, excavators, a motor grader, a forklift and two new dozers from Dressta. These new machines clearly underline the company’s commitment to listening to customers and to working with them to create value adding machines. LiuGong and Dressta certainly have a strong product story to tell but their principal communication aim at bauma is to listen. They want to use the opportunity to generate real customer feedback for their products and services today and gain insight into what customers really need for tomorrow.

THE ALL NEW 909 ECR COMPACT RADIUS EXCAVATOR

The new 909 ECR is a perfect example of LiuGong’s customer centric approach. Designed in close co-operation with UK plant hire customers, this compact radius machine is new from the ground up and has been designed to fill a gap in the UK’s rapidly growing rental market. Offering excellent stability, the 909ECR is a highly versatile tool carrier enabling it to use a wide variety of attachments, ranging from buckets to hammers, in road and inner-city applications.

NEW 950 DEMOLITION EXCAVATOR

New for heavy demolition applications is LiuGong’s new 950 demolition excavator. This machine is the result of extensive customer consultation and with close collaboration with partners Kocurek UK. It is a perfect example of LiuGong’s ability to adapt and develop its machines to perfectly match the customer’s application. Positive customer feedback focuses on the machine’s improved stability and stronger 30m long reach boom which allows the 950 to punch well above its weight. The design of the attachment group also allows changing of standard equipment to high reach equipment and vice-versa in 30 minutes or less. This design of modular joint is now over 20 years in production and is well proven having been incorporated into over 700 units working in the field on 20 ton to 150-ton base machines. Greater reach and the ability to handle heavy weight attachments ensures that the 950 gets the job done faster. Operator comfort and safety are top priority in this demolition application excavator. The cab is modified by replacing the front window screen with 5-layer laminated glass and also to the same modification, including extending, to the roof glass. The front and roof glass are then butt joined to the front screen to give unsurpassed upward vision for the operator when working his attachments. Thanks to increased visibility with the tilted cabin, a ROPS/FOPS certified cab and standard rearview camera, the operator can focus on the job with confidence.

NEW 848H WHEEL LOADER WITH ERGO TRANSMISSION

Versatility is a key demand for customers operating in Waste and Recycling applications. The 848H with new Ergo transmission delivers multi-tool flexibility with maximum power, minimum emissions and a safe and comfortable operator environment. The new Cummins QSB6.7 combined with a wet axel and a 5-speed transmission, with a lock-up clutch torque converter as standard, complies with Stage 4 regulations without compromising on power. Advanced load sensing hydraulics and auto shift transmission ensure rapid cycle times. Productivity is further enhanced by LiuGong’s quick coupler which enables fast and easy swapping of attachments.

NEW Stage V 856H WHEEL LOADER

With a new Stage V engine, the 856H brings LiuGong’s performance capability to more customers in material handling and aggregate preparation. As well as complying with the latest EU Emissions regulations, customer clinics also highlighted load and carry and V cycle speeds as crucial to the success of machines in this segment. With the New 856H, LiuGong have delivered an emissions compliant machine which moves more – for less. Carrying and V cycle speeds are consistently high owing to the 856H’s Stage V engine, wet axel, 5-speed transmission and standard lock-up clutch torque converter. Ergonomically designed joystick further enhances the operator comfort and increases total productivity. Silicone oil shock absorbers improve the ride quality over the roughest terrain and help prevent material spillage.

NEW 890H WHEEL LOADER FOR EUROPEAN MARKET

It’s a tough world and the 890H lives up to LiuGong’s promise of “Tough Equipment.” For customer applications which require heavy lifting the 890H delivers more power for less consumption. The Cummins Stage 4 engine is designed to develop more power at low speed, maximizing torque output. The power shift transmission and advanced load sensing hydraulics combine to deliver superior breakout force with speed and agility. Efficiency is improved further by the Intelligent Power Cut Off function, which improves braking and supports the hydraulics in reducing fuel consumption. The 890H also features driver safety and comfort improvements including enhanced dust filtration which significantly improves the cab environment.

NEW 4180D MOTOR GRADER

The new 4180D motor grader is a completely new machine and is the embodiment of LiuGong’s design DNA. The UK based industrial design team worked in close cooperation with customers and operators to rethink the traditional grader. The resulting machine boasts best-in-class 324° panoramic visibility owing to a unique 5 post cab with a single C-pillar, a completely new cab interior which sets the benchmark for comfort and efficiency. New impact resistant materials have also been introduced to provide better weight distribution and increase recyclability. In addition, access for routine maintenance has also been improved to reduce downtime. 

NEW 2015A-T ELECTRIC FORKLIFT

LiuGong’s new 2015A-T forklift, uses advanced electrics to create the benchmark for efficiency, performance and operator comfort. In customer clinics, operators asked for a machine which would help them improve their day-to-day working. LiuGong delivered with a machine which gives the operator 15% more working space. Access for routine maintenance has also been improved via a 90° opening hood, which saves the operator valuable time. The powertrain has reliability “built in” through the use of high quality, proven components.

NEW STAGE V TD-15 DOZER

For Dressta, customer collaboration is also engrained in the company’s product DNA. The new TD-15 and TD-25 crawler dozers are a perfect example of listening in action. The UK industrial design team along with R&D conducted exhaustive customer research into the operator’s world before designing these new machines. The TD-15 is a completely new machine which benefits from a Stage V compliant powertrain and has been designed to offer maximum versatility through the widest choice of frame structures and blades. New load sensing steering provides more precise blade and ripper control and reduces fuel consumption up to 10%. The TD-15 also benefits from a new cab design which greatly improves operator comfort, safety and visibility with 30% more glass and the inclusion of rear-view cameras. Access for routine maintenance has been made easier to ensure the uptime and efficiency of the machine.

NEW TD-25 DOZER

The voice of the customer is clearly apparent in the new TD-25. As with the TD-15, this is a completely new machine in which visibility and safety have been greatly improved with 30% more glass in the cab and the inclusion of rear cameras. A new Bogie undercarriage design delivers a unique comfort for operator, especially on extreme rocky application and still delivers the best in class drawbar pull and productivity. The operator environment has been radically improved within the pressurized cab. Special attention has been focused on the operational ergonomics to improve efficiency and reduce fatigue. Improvements in the suspension and hydraulics further improve the operator experience by reducing noise and vibration.

Dressta dozers from 78 to 536HP, combine a durability, enhanced operator environment and proven technology giving unrivalled productivity in all dozing and ripping applications.

LiuGong to acquire Construction Plant & Machinery Sales (southeast) Limited, Portsmouth, UK

April 8, 2019 – Munich, Germany – Guangxi LiuGong Machinery announced that it had signed a share purchase agreement to acquire the business operations of Construction Plant & Machinery Sales (southeast) Limited (CPMS), who serve as LiuGong’s exclusive dealership for England, Wales and Scotland. In doing so, it establishes LiuGong’s first international retail operation.

LiuGong’s European headquarters in Warsaw, Poland, will assume responsibility for the UK based direct sales operation.

The former shareholders of CPMS will remain as directors of the business, ensuring customers a seamless business transition.

LiuGong plans to continue its investment to not only broaden the national coverage but to invest in people and processes to support the growth objectives in Europe’s largest construction equipment market.

“The UK is an important market for us. CPMS has laid a strong foundation for LiuGong to make an impact not only in the traditional earthmoving market but also in demolition, recycling and plant rental sectors. We have an outstanding management team in place at CPMS who are true retail professionals and highly experienced in the UK construction equipment market.” Howard Dale, Chairman of LiuGong Dressta stated.

Brain Prescott, CPMS managing director, commented: “We are really pleased to have LiuGong onboard. The new entity will be part of a much larger group & for our customers, this means greater financial stability, direct support from the manufacturer, a larger range of machines to fulfill our customers’ needs, as well as greater national coverage and support resources. In addition, this move will enhance resale values as the population of LiuGong machines grow.”

The move is a clear indication that LiuGong is intent on continuing its long-term strategic plans to grow and strengthen its distribution channel in the UK & Europe.

 

####

For further information on LiuGong, please visit: www.liugong.com

For further information on DRESSTA, please visit: www.dressta.com

Or contact:

Michelle Guan                                                                                    Anil Tanca 

Public Relations Specialist                                                               Marketing Manager

LiuGong Global Brand & Communications                                    Dressta Global & LiuGong Europe

Tel: +86 772 3888388                                                                       Tel: + 48 (0) 697 661 337

Email: guanll@liugong.com                                                             Email: anil.tanca@dressta.com

 

####

For 60 years, LiuGong Machinery Corporation has been a leader in China’s construction equipment manufacturing industry. From building its first modern wheel loader, LiuGong has evolved to become one of the fastest growing, global, CE companies in the world offering a full line of extreme duty, intuitive machines for construction equipment owners constantly challenged to do more with less. LiuGong delivers opportunity to its employees, quality products and services to its customers, financial success to its investors, and community support in the regions it serves.

LiuGong was proud to celebrate its 60th anniversary in 2018. The company started with the arrival of 500 workers in the provincial city of Liuzhou in 1958. Today, LiuGong is a global success story with 19 product lines, 20 manufacturing facilities, over 9,500 employees, and 300+ dealers in more than 100 countries, offering customers the tough equipment they need to get any job done, anywhere. All with local support.

####

DRESSTA is redefining crawler dozer productivity and durability with its customer focused approach to design and manufacturing. Customer satisfaction has always been a top priority.

Through a well-established worldwide distribution network, DRESSTA is providing its customers with not only world-class customer care but also with machines that they need to get any job done. DRESSTA’s adaptable product configurations allow them to focus on Customer Special Feature Requests (SFRs) so that customers can achieve more in the field.

 

DRESSTA has a streamlined, efficient and responsive technical service organization with seven parts and service hubs around the globe that react expediently and professionally to technical and product support issues from our customers and distributors.

LiuGong 4180D receives distinction for high design quality in the Red Dot Award: Product Design 2019

Liuzhou, China-25 March, 2019 – LiuGong has won an award in the Red Dot Award: Product Design 2019. LiuGong’s motor grader 4180D received the Red Dot, which the renowned jury only awards to products that feature an outstanding design.

A completely new machine as well as the embodiment of LiuGong’s design DNA

The new 4180D motor grader is a completely new machine and is the embodiment of LiuGong’s design DNA. The UK based Industrial Design team worked in close co-operation with customers and operators to rethink the traditional grader. According to Gary Major, Director of LiuGong’s Industrial Design, “visibility, operator comfort and ergonomics were quickly identified as the key areas of focus along with blade articulation and maneuverability.” The resulting machine boasts 324° panoramic visibility owing to a newly designed 5 post cab with a single C-pillar, a completely new cab interior which sets the benchmark for comfort and efficiency. New impact-resistant materials have also been introduced to provide better weight distribution and increased recyclability. In addition, access for routine maintenance has also been improved to reduce downtime.

Design quality is the common factor for award-winning products

“I would like to congratulate the laureates sincerely on their wonderful success. The fact that their products were able to satisfy the strict criteria of the jury bears testimony to their award-winning design quality. The laureates are thus setting key trends in the design industry and are showing where future directions may lead,” said Professor Dr. Peter Zec, founder and CEO of Red Dot, in reference to the winners.

Experience and expertise get straight to the point
The Red Dot Award: Product Design is one of the world’s largest design competitions. In 2019, designers and manufacturers from 55 countries entered more than 5,500 products in the competition. The international jury comprises experienced experts from different disciplines and has been convening for more than 60 years in order to select the year’s best designs. During an adjudication process that spans several days, they try out the products, discuss them and ultimately reach a well-founded decision regarding the design quality of the entries. True to the motto “In search of good design and innovation”, their assessment focuses on criteria such as the level of innovation, functionality, formal quality, longevity and ergonomics.

Success to be celebrated at the award ceremony

On 8 July 2019, LiuGong will celebrate its success during the award ceremony. The international design scene will gather in Essen’s Aalto-Theater as part of the Red Dot Gala. At the subsequent Designers’ Night party, the Red Dot laureates will receive their certificates and the winning motor grader-LiuGong 4180D will join the exhibition “Design on Stage” in the Red Dot Design Museum Essen, which presents all of the award-winning products. From that date, 4180D will also be on show in the Red Dot Design Yearbook, online and in the Red Dot Design App.

####

For further information, please visit: www.liugong.com
Or contact:

Penny Liu                                                             Michelle Guan

Senior Branding Manager                                 Public Relations Assistant

Branding and Communications                       Branding and Communications

Tel: +86 772 388 8266                                      Tel: +86 21 5858 7000-8165

Email:liutt@liugong.com                                  Email: guanll@liugong.com

 

Social Media:

Facebook:  http://facebook.com/LiuGongCE

Twitter:  http://twitter.com/LiuGongCE

Linkedin  http://linkedin.com/company/LiuGongCE

Google+: http://google.com/+LiuGongCE

####

About the Red Dot Design Award:

In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 submissions, the Red Dot Award is one of the largest design competitions in the world. In 1955, a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then, the sought-after Red Dot is the revered international seal of outstanding design quality. The winners are presented in yearbooks, museums and online. Further information: www.red-dot.org.

Listening to customers remains key to growth strategy

January 27, 2019 – Munich, Germany – LiuGong and Dressta aim to continue to pursue their strategy which will expand their global operations whilst ensuring that they stay close to customers.

Speaking about the company’s strategy and confidence Mr. Howard Dale, Chairman of LiuGong Europe and Dressta, says “I feel confident that we can continue to build close and meaningful relationships with our customers. I believe that genuinely listening and acting on customer feedback is differentiating our products and our services and will remain at the heart of everything we do.” LiuGong’s strategy, launched in 2016, continues to focus on 3 important areas; globalization, total solutions and total intelligence, all underpinned by close co-operation and dedicated collaboration with customers. It’s an approach which has seen LiuGong become one of the world’s fastest growing construction equipment manufacturers. LiuGong’s global expansion has encompassed 3 levels of internationalization: overseas trading; dealers and subsidiaries; manufacturing base and mergers and acquisitions. “We want to be a significant global player,” says Dale, “but without compromising our local customer relationships. In the last 15 years, we have built one of the largest dealer networks with a corner stone of regular customer interactions to ensure that we stay close to our customers.” LiuGong’s network now consists of more than 300 dealers in over 100 countries; all supported by 10 regional subsidiaries and 9 parts depots across the globe. The Company’s strong dealers, subsidiaries and its customer-centric culture are delivering real value for LiuGong and its customers. As of September 2018, sales revenues reached 13.47 Billion RMB representing a 54.69% year-on-year rise. The unit sales in this period was 38,880, a 40% increase over 2017.

Focusing on total solutions, LiuGong currently provides a full line of machines backed up by a comprehensive array of attachments, parts and service and aftersales solutions, but the Company’s ambition is to go further. “Virtually every manufacturer talks about “Total Solutions” today.” explains Dale. “When you drill down into these offerings, they are all pretty similar. By talking and listening to customers we have started to identify new and value adding services which will take our service offer beyond the conventional. At bauma, we will be actively listening and exploring these exciting concepts with customers.”

Total intelligence is the 3rd focus area in LiuGong’s strategy, with the company investing up to 4% of its annual operating income in product and technology research and development.

With R&D centres in the UK, USA, India, Poland and China, LiuGong is committed to developing intelligent machines. LiuGong has already successfully launched its first intelligent remote-control wheel loader with an intelligent shoveling system that senses material penetration. In addition, the launch of LiuGong’s intelligent management system is helping customers manage their fleets, increase productivity and reduce operating risk and costs. According to Dale, “Total intelligence is about machines, it’s about data and it’s about connectivity, but it’s also about going beyond the equipment. It is how our customers work now, and in the future. We are really looking forward to exploring this topic with our customers at bauma.”

Dressta’s strategic aims run in parallel and are also focused on differentiating their offer through a customer centric approach. Dressta has been consistent in developing and engaging their dealer network to truly understand customer needs, and to deliver value adding solutions of machines and support services. Now present in over 60 countries Dressta are committed to global expansion. New dealer appointments include; Intraco Penta in Indonesia, the world’s 4th largest dozer market and Ferronordic machines in Russia. In addition, Dressta has opened up the emerging African market with dealer partnerships in Sierra Leone, Algeria and DRC. Howard Dale, Dressta Chairman is confident about the future, “We are consistently developing our global distribution in line with our mid-term strategy so that we can capitalize on local market potential and provide our customers with effective on-site support by way of local customer services and timely spare part availability”.

For LiuGong and Dressta, listening to customers is an important element to their growth strategy. Their combined product portfolio clearly reflects the voice of the customer and their continued focus on building ever stronger dealer networks demonstrates their commitment to supporting customers, wherever they may be. LiuGong and Dressta certainly have a strong story to tell but their principal communication aim at bauma and beyond is to listen. Face to face and online, they want to get meaningful conversations started on what customers need today and how they see tomorrow.

####

For further information, please contact:

Michelle Guan                                                                   Emmanuel Ficot 

Public Relations Specialist                                             Marketing Communications Manager 

LiuGong Global Brand & Communications                  DRESSTA Global & LiuGong Europe

Tel: +86 772 3888388                                                     Tel: + 48 (0) 697 661 040                  

Email: guanll@liugong.com                                           Email: emmanuel.ficot@dresta.com

6 NEW Machines join LiuGong’s 20 machine line up.

January 27, 2019 – Munich, Germany – LiuGong and Dressta will showcase a 20-machine line up of tough equipment designed for the world’s toughest conditions. This line-up clearly demonstrates the company’s capability to deliver machines for every major application; mining, quarry and aggregate, demolition, material handling, utilities, landscaping, road and highway and agriculture. The six new machines making their bauma debut have been inspired by close collaboration with customers. They include new; wheel loaders, excavators, a motor grader, a forklift and two new dozers from Dressta. These new machines clearly underline the company’s commitment to listening to customers and to working with them to create value adding machines. LiuGong and Dressta certainly have a strong product story to tell but their principal communication aim at bauma is to listen. They want to use the opportunity to generate real customer feedback for their products and services today and gain insight into what customers really need for tomorrow.

 

THE ALL NEW 909 ECR COMPACT RADIUS EXCAVATOR

The new 909 ECR is a perfect example of LiuGong’s customer centric approach. Designed in close co-operation with UK plant hire customers, this compact radius machine is new from the ground up and has been designed to fill a gap in the UK’s rapidly growing rental market. Offering excellent stability, the 909ECR is a highly versatile tool carrier enabling it to use a wide variety of attachments, ranging from buckets to hammers, in road and inner-city applications.

Operating Weight Max. Net Power Standard Bucket Capacity Max. Digging Force Max. Digging Reach
8,900 kg 44 kW (59 hp) @ 2,200 rpm 0.28 63 kN 6,847 mm

NEW 950 DEMOLITION EXCAVATOR

New for heavy demolition applications is LiuGong’s new 950 demolition excavator. This machine is the result of extensive customer consultation and with close collaboration with partners Kocurek UK. It is a perfect example of LiuGong’s ability to adapt and develop its machines to perfectly match the customer’s application. Positive customer feedback focuses on the machine’s improved stability and stronger 30m long reach boom which allows the 950 to punch well above its weight. The design of the attachment group also allows changing of standard equipment to high reach equipment and vice-versa in 30 minutes or less. This design of modular joint is now over 20 years in production and is well proven having been incorporated into over 700 units working in the field on 20 ton to 150-ton base machines. Greater reach and the ability to handle heavy weight attachments ensures that the 950 gets the job done faster. Operator comfort and safety are top priority in this demolition application excavator. The cab is modified by replacing the front window screen with 5-layer laminated glass and also to the same modification, including extending, to the roof glass. The front and roof glass are then butt joined to the front screen to give unsurpassed upward vision for the operator when working his attachments. Thanks to increased visibility with the tilted cabin, a ROPS/FOPS certified cab and standard rearview camera, the operator can focus on the job with confidence. 

Operating Weight

Max. Net Power Max. working   pin height Max. Pin Reach Maximum attachment weight
64,320 kg 282 kW (378 hp) @ 2,100 rpm 30 m 17 m 3000 kg

NEW 848H WHEEL LOADER WITH ERGO TRANSMISSION

Versatility is a key demand for customers operating in Waste and Recycling applications. The 848H with new Ergo transmission delivers multi-tool flexibility with maximum power, minimum emissions and a safe and comfortable operator environment. The new Cummins QSB6.7 combined with a wet axel and a 5-speed transmission, with a lock-up clutch torque converter as standard, complies with Stage 4 regulations without compromising on power. Advanced load sensing hydraulics and auto shift transmission ensure rapid cycle times. Productivity is further enhanced by LiuGong’s quick coupler which enables fast and easy swapping of attachments.

Rated Power Operating Weight Standard Bucket Capacity Dump Clearance Breakout Force
129.2 kW (173 hp) @ 2,100 rpm 15,500 kg 2.7 m3

2,840 mm

129 KN

 

NEW Stage V 856H WHEEL LOADER

With a new Stage V engine, the 856H brings LiuGong’s performance capability to more customers in material handling and aggregate preparation. As well as complying with the latest EU Emissions regulations, customer clinics also highlighted load and carry and V cycle speeds as crucial to the success of machines in this segment. With the New 856H, LiuGong have delivered an emissions compliant machine which moves more – for less. Carrying and V cycle speeds are consistently high owing to the 856H’s Stage V engine, wet axel, 5-speed transmission and standard lock-up clutch torque converter.

Ergonomically designed joystick further enhances the operator comfort and increases total productivity. Silicone oil shock absorbers improve the ride quality over the roughest terrain and help prevent material spillage

Rated Power Operating Weight Standard Bucket Capacity Dump Clearance Breakout Force
168 kW (225 hp) @ 2,000 rpm 21,200 kg Side dump bucket 2.5 m3 4,021 mm (side dump) / 2,894 mm 175 KN

NEW 890H WHEEL LOADER FOR EUROPEAN MARKET

It’s a tough world and the 890H lives up to LiuGong’s promise of “Tough Equipment.” For customer applications which require heavy lifting the 890H delivers more power for less consumption. The Cummins Stage 4 engine is designed to develop more power at low speed, maximizing torque output. The power shift transmission and advanced load sensing hydraulics combine to deliver superior breakout force with speed and agility. Efficiency is improved further by the Intelligent Power Cut Off function, which improves braking and supports the hydraulics in reducing fuel consumption. The 890H also features driver safety and comfort improvements including enhanced dust filtration which significantly improves the cab environment.

Max Gross Power Operating Weight Bucket Capacity Range

Dump Clearance

Breakout Force
276 kW (370 hp) @ 2,100 rpm 30,800 kg 4.5-9 m3 3,330 mm

245 kN

NEW 4180D MOTOR GRADER

The new 4180D motor grader is a completely new machine and is the embodiment of LiuGong’s design DNA. The UK based industrial design team worked in close cooperation with customers and operators to rethink the traditional grader. The resulting machine boasts best-in-class 324° panoramic visibility owing to a unique 5 post cab with a single C-pillar, a completely new cab interior which sets the benchmark for comfort and efficiency. New impact resistant materials have also been introduced to provide better weight distribution and increase recyclability. In addition, access for routine maintenance has also been improved to reduce downtime. 

Operating Weight Max. Net Power

Max. Drawbar Pull

Max. Travel Speed Blade Width
15,500 kg

142 kW (193 hp) @ 2,200 rpm

86 kN 42 km/h 3,960 mm

NEW 2016A-T ELECTRIC FORKLIFT

LiuGong’s new 2016A-T forklift, uses advanced electrics to create the benchmark for efficiency, performance and operator comfort. In customer clinics, operators asked for a machine which would help them improve their day-to-day working. LiuGong delivered with a machine which gives the operator 15% more working space. Access for routine maintenance has also been improved via a 90° opening hood, which saves the operator valuable time. The powertrain has reliability “built in” through the use of high quality, proven components.

Power Type Controller

Load Center

Capacity Max. Lifting Height Tire
Electric AC 500 mm 1,500 kg 3,300 mm Solid

NEW STAGE V TD-15 DOZER

For Dressta, customer collaboration is also engrained in the company’s product DNA.

The new TD-15 and TD-25 crawler dozers are a perfect example of listening in action. The UK industrial design team  along with R&D conducted exhaustive customer research into the operator’s world before designing these new machines. The TD-15 is a completely new machine which benefits from a Stage V compliant powertrain and  has been designed to offer maximum versatility through the widest choice of frame structures and blades. New load sensing steering provides more precise blade and ripper control and reduces fuel consumption up to 10%. The TD-15 also benefits from a new cab design which greatly improves operator comfort, safety and visibility with 30% more glass and the inclusion of rear-view cameras. Access for routine maintenance has been made easier to ensure the uptime and efficiency of the machine.

Operating Weight

Max. Net Power

Max. Drawbar Pull

Blade Capacity

Max. Ripper Penetration

20,760 kg 159 kW (213 hp) @ 2000 rpm

535.3 kN

3.8 m3 (Angle Blade) – 5.95 m3 (Semi-U)

600 mm (Multi-shank)

– 762 mm (Single-shank)

NEW TD-25 DOZER

The voice of the customer is clearly apparent in the new TD-25. As with the TD-15, this is a completely new machine in which visibility and safety have been greatly improved with 30% more glass in the cab and the inclusion of rear cameras. A new Bogie undercarriage design delivers a unique comfort for operator, especially on extreme rocky application and still delivers the best in class drawbar pull and productivity. The operator environment has been radically improved within the pressurized cab. Special attention has been focused on the operational ergonomics to improve efficiency and reduce fatigue. Improvements in the suspension and hydraulics further improve the operator experience by reducing noise and vibration.

Operating Weight Max. Net Power Max. Drawbar Pull Blade Capacity Max. Ripper Penetration
41,250 kg 246 kW (330 hp) @ 2000 rpm 794 kN

9.6 m3 (Semi-U) – 21 m3 (Coal)

760 mm (Multi-shank)

–  1700 mm (Deep Single-shank)

Dressta dozers from 78 to 536HP, combine a durability, enhanced operator environment and proven technology giving unrivalled productivity in all dozing and ripping applications.

####

For further information, please contact:

Michelle Guan                                                                   Emmanuel Ficot 

Public Relations Specialist                                             Marketing Communications Manager 

LiuGong Global Brand & Communications                  DRESSTA Global & LiuGong Europe

Tel: +86 772 3888388                                                     Tel: + 48 (0) 697 661 040                  

Email: guanll@liugong.com                                           Email: emmanuel.ficot@dresta.com

LiuGong is listening

January 27, 2019 – Munich, Germany – bauma represents a unique opportunity for manufacturers to showcase their full line of products and services to a global audience. Predictably, in this highly charged exhibition environment, “shouting the loudest” has become the primary communications method. However, LiuGong and Dressta aim to take a radically different approach to bauma in 2019.

 

LiuGong and Dressta’s approach is focussed on creating a booth where customer feedback, dialogue and collaboration take centre stage. They will showcase a twenty-machine line up of tough equipment designed for the world’s toughest conditions. This line-up clearly demonstrates the company’s capability to deliver machines for every major application; mining, quarry and aggregate, demolition, material handling, utilities, landscaping, road and highway and agriculture. Six new models will be making their bauma debut and have been inspired by close collaboration with customers. They include new wheel loaders, excavators, a motor grader, a forklift and two new dozers from Dressta. “Our industrial design,” commented Gary Major, Director of Industrial Design, “is genuinely driven by the voice of the customer. I believe customers and visitors at bauma will recognise their input and I’m keen to hear and see their reactions to our new LiuGong and Dressta machines.

Instead of applying the usual marketing argumentation to the booth, LiuGong and Dressta’s principal communication aim is to generate real customer feedback for their products and services – live. According to Chairman of LiuGong Europe and Dressta, Howard Dale, “Nothing is off limits. We genuinely want to know what customers like, what they don’t like and where they see the gaps in the market for products and services.” The company’s approach is to take their bauma booth beyond a sales and corporate platform and create a valuable learning experience. Dale explains, “As a company, we try to be extremely close to customers. In our day-to-day work we run customer clinics and dialogues, which are immensely valuable to our design process. We have a strong ambition to go “beyond equipment” but, if we just use bauma to talk about today’s products and services, then we have missed a massive opportunity. Where else,” he asks,” can you hope to find such a diverse and knowledgeable audience in one location?”  

LiuGong and Dressta’s plan for bauma is ambitious, so what can we expect from the event?

The nerve centre of the booth will feature a 24m2 interactive digital wall where guests can freely post their thoughts and suggestions on LiuGong and Dressta products and services. The interaction carries on to the new model display machines too. Each of these new machines will feature walk arounds hosted by designers, engineers and customers, broadcast live across the booth and live on social media. There will also be a listening corner where visitors will be asked to give input on the next generation wheel loader project. “There is a story of customer collaboration behind the development of every one of our machines,” said Dale, “our message is that we are listening, and we are committed to working with customers to make their business better.”

The new 909ECR excavator is a perfect example of this customer centric approach. “Our UK plant hire customers asked us for a compact radius machine which would fill the gap in their rapidly growing market. The desire for greater operational stability and an improved tool handling capability were consistently voiced by our customer panels and in operator feedback sessions,” confirmed Dale. “With the new 909ECR we’ve proved that we’ve listened, acted and delivered.” The LiuGong Development Process (LDP) which involves customers at every stage has created a machine which is tailored for the plant hire segment and will excel in inner-city and road applications.

Significant highlights in LiuGong and Dressta’s offering also includes the new 950 heavy demolition machine. Extensive customer consultation and close collaboration with partners such as Kocurek UK, have resulted in a machine which, in Dale’s opinion, “the demolition industry would design for itself.” The fact that a growing number of customers have already placed repeat orders further underlines this belief. Positive customer feedback focuses on the machine’s improved stability and stronger 30m boom which allows the 950 to punch well above its weight. Greater reach and the ability to handle heavy weight attachments ensures that the 950 gets the job done faster. 

Also making its debut is the new 4180D motor grader. A completely new machine the 4180D is the embodiment of LiuGong’s design DNA. The UK based Industrial Design team worked in close co-operation with customers and operators to rethink the traditional grader.  According to Major, “visibility, operator comfort and ergonomics were quickly identified as the key areas of focus along with blade articulation and maneuverability.” The resulting machine boasts 324° panoramic visibility owing to a newly designed 5 post cab with a single C-pillar, a completely new cab interior which sets the benchmark for comfort and efficiency. New impact-resistant materials have also been introduced to provide better weight distribution and increased recyclability. In addition, access for routine maintenance has also been improved to reduce downtime.

For Dressta, customer collaboration is also engrained in the company’s product DNA. The new TD-25 crawler dozer is a perfect example of listening in action. The UK Industrial Design team conducted exhaustive customer research into the operator’s world before designing the new TD-25. Visibility, comfort and safety were highlighted as key focus areas. “The operator feedback was invaluable in helping us reassess the crawler dozer as a working tool,” remarked Major. “This insight has helped us to really focus on giving the operator the very best tool for the job.” Visibility and safety have been greatly improved with 30% more glass in the cab and the inclusion of rear cameras. The operator environment has been radically improved within the pressurized cab. Special attention has been focused on the operational ergonomics to improve efficiency and reduce fatigue. Improvements in the suspension and hydraulics further improve the operator experience by reducing noise and vibration.

Some commentators might see LiuGong and Dressta’s communication approach at bauma as high risk, after all, in this highly stage-managed arena, they are effectively opening themselves up to criticism. Dale, however, is bullish “There is a lot of marketing hype at events like bauma, with manufacturers making claims and counter claims about what their products will do. I think we, as a company, have moved on from all of that. Our business is pretty simple – it’s about giving customers what they really need. Open dialogue is absolutely crucial to this so I’m looking forward to getting those conversations started and see where they take us.”

####

For further information please contact:

 

Michelle Guan                                                                          Anil Tanca 

 

Public Relations Specialist                                                    Marketing Manager

LiuGong Global Brand & Communications                         DRESSTA Global & LiuGong Europe

Tel: +86 772 3888388                                                            Tel: + 48 (0) 697 661 337

Email: guanll@liugong.com                                                  Email: anil.tanca@Dressta.com